Product description and marketing maintenance

I've been working on improving the product description, updating the web pages and site, and creating some new marketing images. Frankly, few people realize the true capabilities of Process Lasso. There is nothing more annoying than having people quickly dismiss it as yet another task manager. Of course, if they read the existing description they'd know that isn't true, but still it is frustrating. Towards this end I've planned some new ways to convey the multitude of features. I've also got a new web site design in progress, something I've wanted for a while as frankly I am sick of looking at the existing web site. Sadly, one of the hardest things in the world for me is to make things look attractive, though I suppose that is obvious ;).

I've also decided to reduce the frequency of the nags in the next version, as I don't want them to be too annoying. The advanced features should be what compels purchase, and honestly I don't think the existing nags are very annoying. I often run the free version myself for weeks on end, and they aren't annoying enough to me to register my own program. Still, they can be toned down a little without any major effect on licensing, so I'll be doing that. Keep in mind these fast click-through nags with *NO* timer are vastly preferred over what many freeware programs do: add toolbars and other crap to the installer. Those who complain about the nags should consider the alternatives, and I mean *real* alternatives that take into account the real world.

Of course, my licensing aggressiveness typically goes up and down, as I struggle to find and maintain a balance. I want Process Lasso to be as free as possible, that's the absolute truth. However, I also simply must generate enough revenue to cover the costs of Process Lasso and my other projects. Heck, web hosting and related services alone cost me $200 a month now. The automated updater was a part of that, as I simply had to have a reliable primary web server if I was going to offer automated updates. I got by on shared servers for many years, but this year it became clear my time with shared hosts was over.